SAsandreas·Aug 26, 2025
In my opinion AMD is on a good way having at least comparable performance to MacBooks copying Apples architectural decisions. Unfortunately their jump on the latest AI Hype Train did not suit them well for efficiency. Ryzen 7840U was significantly more efficient than Ryzen AI 7 350 [1]
However, with AMD Strix Halo aka AMD Ryzen AI Max+ 395 (PRO) there are Notebooks like the ZBook Ultra G1a and Tablets like the Asus ROG Flow Z13, that come close to the MacBook power / performance ratio[2] due to the fact, that they used high bandwidth soldered on memory, which allows for GPUs with shared VRAM similar to Apple's strategy.
Framework did not manage to put this thing in notebook yet, but shipped a Desktop variant. They also pointed out, that there was no way to use LPCAMM2 or any other modular RAM tech with that machine, because it would have
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slowed it down / increased latencies to an unusable state.
So I'm pretty sure the main reason for Apple's success is the deeply integrated architecture and I'm hopeful that AMD's next generation STRIX Halo APUs might provide this with higher efficiency and hopefully Framework adapts these chips in their notebooks. Maybe they just did in the 16?! Let's wait for this announcement: https://www.youtube.com/watch?v=OZRG7Og61mw
Regarding the deeply thought through integration there is a story I often tell:
Apple used to make iPods. These had support for audio playback control with their headphone remotes (e.g. EarPods), which are still available today. These had a proprietary ultra sonic chirp protocol[3] to identify Apple devices and supported volume control and complex playback control actions. You could even navigate through menus via voiceover with longpress and then using the volume buttons to navigate. Until today with their USB-C-to-AudioJack Adapters these still work on nearly every apple device published after 2013 and the wireless earbuds also support parts of this. Android has tried to copy this tiny little engineering wonder, but until today they did not manage to get it working[4]. They instead focus on their proprietary "longpress" should work in our favour and start "hey google" thing, which is ridiculously hard to intercept / override in officially published Android apps... what a shame ;)
1: https://youtu.be/51W0eq7-xrY?t=773
2: https://youtu.be/oyrAur5yYrA
3: https://tinymicros.com/wiki/Apple_iPod_Remote_Protocol
4: https://github.com/androidx/media/issues/2637