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the-markup
investigation-youtube-ad-placements
Jupyter Notebook2021–2021
the-markup / investigation-youtube-ad-placements

investigation-youtube-ad-placements

Data and code from our stories, "Google Has a Secret Blocklist that Hides YouTube Hate Videos from Advertisers—But It’s Full of Holes," and "Google Blocks Advertisers from Targeting Black Lives Matter YouTube Videos."

2Distinct people
3Mentions
0Explicit recommenders
31GitHub stars
REPOSITORY AT A GLANCE

What to know before exploring

What it is

Data and code from our stories, "Google Has a Secret Blocklist that Hides YouTube Hate Videos from Advertisers—But It’s Full of Holes," and "Google Blocks Advertisers from Targeting Black Lives Matter YouTube Videos."

GitHub

Where it is used

No documented product use has been verified yet.

What people are saying

No recommendation phrase was found in the indexed comments.

No classified warning is attached to this page. Read the discussions before treating silence as approval.

Also in these discussions

No other repository is repeatedly linked in the same discussions.

This week on Hacker News

Nov 7–Nov 14 UTC · Direct repository links and separately labeled related project stories. Indexed through 11/14/2026, 5:04:57 PM UTC.

No direct repository links were found in the indexed HN discussions over the past seven days. Older discussions are available below.

Mentions over time

HN mentions by hour3 dated mentions

Observed mentions: 2021-04-09 14:19:59 UTC to 2021-04-09 15:16:36 UTC.

0122021-04-09 14:00:00 UTC to 2021-04-09 15:00:00 UTC (exclusive): 2 mentions; 0 submissions, 2 commentsApr 9, 14:002021-04-09 15:00:00 UTC to 2021-04-09 16:00:00 UTC (exclusive): 1 mentions; 0 submissions, 1 commentsApr 9, 15:00

Counts come from the repository’s dated source evidence. Index cutoff: 2026-11-02 08:16:59 UTC.

View mention counts and date ranges
UTC ranges include their start and exclude their end. Select a period to filter the source evidence.
PeriodStart (UTC)End (exclusive, UTC)MentionsSubmissionsComments
Apr 9, 14:002021-04-09 14:00:00 UTC2021-04-09 15:00:00 UTC202
Apr 9, 15:002021-04-09 15:00:00 UTC2021-04-09 16:00:00 UTC101

What Hacker News says

3 sources
As the methodology states, they compiled a list of 2,039 terms, and did the manual and automated preprocessing work to dedupe that list (the result of which seems to be here [0]). They subsequently vetted the final list in collaboration with Harvard's Shorenstein Center. > Funny enough, I didn't recognize many of those "well-known" terms and every single one of them ended up being white supremacist. You don't recognize the phrases "kkk", "holocaust denial", "white power", "ethnic cleansing", or "daily stormer"? How is that the story's fault that you haven't encountered these well-known phrases and entities? In any case, the code and source list of keywords is all in their repo. You're accusing them of "cherry-picking" – when they've provided the entirety of their search space and API output? If you have a better idea of assessing Youtube'
Read the rest
s policy vs. actual implementation, or you just feel that the methodology is easy to invalidate – there's nothing stopping you from cloning the repo and running your own automated check and analysis. I mean, other then the fact that Google obfuscated their API in response to this story. [0] https://github.com/the-markup/investigation-youtube-ad-place...
In We Discovered Google’s Social Justice Blocklist for YouTube Ad Placements
Their github repo has a link to further description on each hate term. Some are hate groups. Some are deliberate misinformation about marginalized groups. Some are phrases instead to sound non-offensive to a general audience, while edging racist ideas into the mainstream. Also, hate groups tend to cycle through new terminology whenever the previous batch becomes easily recognized by a general audience. https://github.com/the-markup/investigation-youtube-ad-place...
In We Discovered Google’s Social Justice Blocklist for YouTube Ad Placements

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