COcolinprince·Mar 5, 2021Submission
2 points · Open discussionw3c-cg
web-advertising
HTML2020–2021
w3c-cg / web-advertising
web-advertising
Web Advertising CG - https://www.w3.org/community/web-adv/
6Distinct people
9Mentions
0Explicit recommenders
479GitHub stars
What to know before exploring
What it is
Web Advertising CG - https://www.w3.org/community/web-adv/
GitHub
Where it is used
No documented product use has been verified yet.
What people are saying
No recommendation phrase was found in the indexed comments.
No classified warning is attached to this page. Read the discussions before treating silence as approval.
Also in these discussions
No other repository is repeatedly linked in the same discussions.
This week on Hacker News
Nov 7–Nov 14 UTC · Direct repository links and separately labeled related project stories. Indexed through 11/14/2026, 5:04:57 PM UTC.
No direct repository links were found in the indexed HN discussions over the past seven days. Older discussions are available below.
Mentions over time
HN mentions by month9 dated mentions
Observed mentions: 2020-01-14 16:37:09 UTC to 2021-03-05 02:15:45 UTC.
Counts come from the repository’s dated source evidence. Index cutoff: 2026-11-02 08:16:59 UTC.
View mention counts and date ranges
| Period | Start (UTC) | End (exclusive, UTC) | Mentions | Submissions | Comments |
|---|---|---|---|---|---|
| Jan 2020 | 2020-01-01 00:00:00 UTC | 2020-02-01 00:00:00 UTC | 3 | 1 | 2 |
| Feb 2020 | 2020-02-01 00:00:00 UTC | 2020-03-01 00:00:00 UTC | 0 | 0 | 0 |
| Mar 2020 | 2020-03-01 00:00:00 UTC | 2020-04-01 00:00:00 UTC | 0 | 0 | 0 |
| Apr 2020 | 2020-04-01 00:00:00 UTC | 2020-05-01 00:00:00 UTC | 0 | 0 | 0 |
| May 2020 | 2020-05-01 00:00:00 UTC | 2020-06-01 00:00:00 UTC | 0 | 0 | 0 |
| Jun 2020 | 2020-06-01 00:00:00 UTC | 2020-07-01 00:00:00 UTC | 0 | 0 | 0 |
| Jul 2020 | 2020-07-01 00:00:00 UTC | 2020-08-01 00:00:00 UTC | 1 | 0 | 1 |
| Aug 2020 | 2020-08-01 00:00:00 UTC | 2020-09-01 00:00:00 UTC | 1 | 0 | 1 |
| Sep 2020 | 2020-09-01 00:00:00 UTC | 2020-10-01 00:00:00 UTC | 0 | 0 | 0 |
| Oct 2020 | 2020-10-01 00:00:00 UTC | 2020-11-01 00:00:00 UTC | 0 | 0 | 0 |
| Nov 2020 | 2020-11-01 00:00:00 UTC | 2020-12-01 00:00:00 UTC | 0 | 0 | 0 |
| Dec 2020 | 2020-12-01 00:00:00 UTC | 2021-01-01 00:00:00 UTC | 0 | 0 | 0 |
| Jan 2021 | 2021-01-01 00:00:00 UTC | 2021-02-01 00:00:00 UTC | 3 | 0 | 3 |
| Feb 2021 | 2021-02-01 00:00:00 UTC | 2021-03-01 00:00:00 UTC | 0 | 0 | 0 |
| Mar 2021 | 2021-03-01 00:00:00 UTC | 2021-04-01 00:00:00 UTC | 1 | 1 | 0 |
What Hacker News says
9 sourceshttps://github.com/w3c/web-advertising
Has more details for a lot of the proposals.
In Enter Sandbox: Google is building an internet without cookiesYou are plainly ignoring the actual privacy sandbox in favor of the clickbait. Google is killing 3p cookies which kills google competitor products. But the sandbox is purpose built to create new infrastructure for the competitors (and google) to rebuild in a privacy focused way. The privacy sandbox is a way to create an alternative to IDs (like google’s sign in option) and 3rd party cookies. You can go through proposals and see how these can work here: https://github.com/w3c/web-advertising
Look, I’m not a google fan but you can’t just ignore half of what google is doing. Even then, you’re missing that they are other ID projects that are closing ground on googles ID.
In Enter Sandbox: Google is building an internet without cookiesThis was normalized on the web long before these companies started - they're just the best to do it (though Google did acquire one of the earliest players in DoubleClick).
The term "conversion pixel" is a misnomer these days for a Javascript snippet or API call - the concept predates JS and used to refer to a 1x1 transparent GIF.
Anyways, that generation of tech is being pushed out due to browser privacy enhancements and will be replaced with privacy-protecting browser and server APIs that introduce noise to the data, such that you can still measure the directional/relative impact of advertising without being able to tell exactly who converted.
There are a few competing industry proposals involving differential privacy/cryptography/blockchain/fixed entropy that are being publicly discussed here: https://github.com/w3c/web-advertising
In Uber discovered they’d been defrauded out of 2/3 of their ad spendGoogle/W3C are currently rebuilding much of this ecosystem and you can share your input on github.
Project overview: https://www.chromium.org/Home/chromium-privacy/privacy-sandb...
GitHub: https://github.com/w3c/web-advertising/blob/master/README.md
In Ask HN: Does Google have a way to report scam advertisements?Here are the working proposals for the privacy-safe replacements for 3rd-party cookies on web. This conversation has been happening in public for over a year. Mobile will likely follow similar solutions, but Apple accelerated the timeline of IDFA deprecation and caught the industry off guard. https://github.com/w3c/web-advertising
In Facebook says Apple’s iOS 14 changes could hurt its ad targetinghttps://github.com/w3c/web-advertising
The draft of the proposed new standard for ads on the web
In “This is why I use ad blockers and a pi-hole server”Web Advertising Business Group Repository
1 points · Open discussionTl;Dr:
> [...] we plan to phase out support for third-party cookies in Chrome. Our intention is to do this within two years [...]
As for what they're replacing them with, sounds like they don't quite know yet. They seem to still be in the requirements gathering phase: https://github.com/w3c/web-advertising
In Building a more private web: A path towards making third party cookies obsolete