pigin

These proposals have generally been named after bird things: https://github.com/michaelkleber/pigin https://github.com/WICG/turtledove https://github.com/WICG/sparrow https://github.com/WICG/turtledove/blob/master/TERN.md https://github.com/prebid/identity-gatekeeper/blob/master/pr... I believe "FLoC" comes from the phrase "birds of a feather flock together", which is a decent metaphor for how the proposal works (Disclosure: I work for Google, speaking only for myself)

"First of all, I've never heard of PING." It is open to the public and there is actually a PING conference call scheduled for tomorrow (link to agenda below). From the PING Charter: "Participation Participation in PING is open to the public. Participants who do not represent a W3C Member should join as Invited Experts. Invited Experts in this group are not granted access to Member-only information. Anyone may subscribe to the group's public mailing list and engage in discussion. Those who intend to contribute to deliverables will be asked to join the group. Communication This group conducts its work on the public mailing list public-privacy and in periodic teleconferences, typically 1-2 times per month. Additionally, the group meets face to face at TPAC. PING is experimenting with using a free Slack workspace - interesting discussions fro

Chrome's Privacy Sandbox proposal [1] is about (a) having interest-based ads without (b) letting third parties track users across sites. Have a look at it, especially FLoC [2] and PIGIN [3]. [1] https://www.chromium.org/Home/chromium-privacy/privacy-sandb... [2] https://github.com/jkarlin/floc [3] https://github.com/michaelkleber/pigin